Privacy policy

Effective Date: 2025 ©
Contact: saul.dist.individual@gmail.com
Phone: +972 55-9722231

Introduction and Scope

TreasureTrail is committed to protecting the privacy of our customers and visitors. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, place orders, communicate with our team, or otherwise use our services. This Policy applies whenever you interact with TreasureTrail and complements the Terms of Service; if any provision of this Policy conflicts with mandatory law, the mandatory law will prevail. Please read this Policy so that you understand how we handle your data and what choices are available to you.

Controller, Platform and Service Providers

TreasureTrail is the controller of personal data collected through our online store and related services. Our store is hosted on a third-party e-commerce platform and uses third-party payment processors and fulfillment partners to process orders and payments. Those providers perform certain data collection and processing on our behalf or as independent controllers; for example, payment card details are processed directly by our payment provider and are not stored on TreasureTrail’s servers. We work under contractual agreements with these providers to ensure they process personal data only for the purposes we specify and employ appropriate safeguards.

Personal Data We Collect

We collect and process personal information that you provide when you create an account, place an order, or contact customer service, including your full name, billing and delivery addresses, email address, transaction records, and any information you provide in support inquiries. We also collect technical and usage information automatically when you use the Website, such as your IP address, browser and device information, pages visited, referring website, and timestamps. Cookies, pixels, and similar technologies are used to enable site functionality, remember preferences, and gather analytics to improve the site. We do not intentionally collect special categories of sensitive personal data (such as race, religion, or health information); if you voluntarily provide such information, we will treat it with heightened care and only process it where lawful and necessary.

How We Use Personal Data and the Legal Basis for Processing

Personal data is used for clear, limited purposes. We process the data required to perform the contract with you: to process and fulfill orders, arrange shipping, handle returns and refunds, and send transactional notifications related to your purchases. We use contact details to respond to inquiries, provide customer support, and manage accounts. We use technical and behavior data for system operation, fraud prevention, risk management, and security. Where you have expressly consented, we will use your contact information to send marketing communications; you may withdraw that consent at any time. We also process data to meet legal obligations (such as tax and accounting requirements) and to protect and enforce our legal rights. For customers in jurisdictions with data protection laws like the EU or UK, we rely on appropriate lawful bases for processing including performance of contract, compliance with legal obligations, legitimate interests balanced against individual rights, and consent where required.

Third-Party Data Handover and International Transfer Liability

To facilitate the logistical fulfillment of high-precision hardware, TreasureTrail is required to transmit the minimum necessary personal identifiers (specifically Name, Address, and Telephone Contact) to our network of international suppliers and third-party fulfillment partners. By placing an order, the Customer explicitly acknowledges that these partners may be located in jurisdictions with varying data protection standards. Once personal data is transmitted to a carrier or an independent fulfillment partner for the purpose of order execution, that party becomes an independent Data Controller for that specific processing stage. TreasureTrail implements rigorous contractual safeguards; however, to the maximum extent permitted by law, TreasureTrail disclaims all liability for the internal security protocols, data breaches, or mishandling of information by these independent third parties once the data has left our immediate digital infrastructure. The Customer agrees that any claim regarding the security of their data during the "final-mile" delivery or supplier-side processing must be directed toward the specific entity in possession of the data at the time of the alleged breach.

Cookies, Tracking and Analytics

TreasureTrail utilizes advanced tracking technologies, including but not limited to HTTP cookies, Facebook (Meta) Pixels, and Google Analytics tracking codes, to optimize site performance and deliver targeted advertising. These technologies are utilized for "Behavioral Re-marketing," allowing TreasureTrail to serve relevant advertisements to "firsters" and returning visitors across third-party platforms based on their previous interactions with the Website. By continuing to browse treasuretrailgear.com, the Customer provides affirmative consent for the collection of anonymized browsing patterns, conversion data, and device identifiers. While Customers may manage cookie preferences through their individual browser settings, TreasureTrail is not responsible for the efficacy of third-party "Opt-Out" tools. This disclosure serves as the definitive legal notice regarding our use of tracking pixels for commercial optimization; any use of the Website constitutes an acknowledgment that your browsing data is being utilized to refine our marketing precision and protect the business against fraudulent traffic patterns.

Security Measures and Data Breach Notification

We implement commercially reasonable organizational, physical, and technical measures to protect personal data against unauthorized access, unlawful processing, and loss, including encrypted connections (HTTPS), access controls, and contractual safeguards with service providers. Payment card information is processed by our payment processors and is not stored on TreasureTrail’s infrastructure. While we take reasonable steps to secure data, no security measure is perfect. In the unlikely event of a data breach affecting personal information, TreasureTrail will investigate promptly, take reasonable steps to contain and remediate the breach, and, where required by law, notify affected individuals and the relevant data protection authority without undue delay. Notifications will describe, to the extent possible, the nature of the breach, the categories of data affected, and any recommended steps you should take to protect yourself.

Retention of Personal Data

TreasureTrail maintains a strict data retention schedule designed to balance individual privacy with the Company’s necessity for legal defense. While general customer support records may be purged after a shorter interval, all transaction data, order history, and IP logs associated with financial exchanges are retained for a minimum period of seven (7) years to comply with Israeli tax and accounting regulations. Furthermore, TreasureTrail reserves the absolute right to retain any personal data, communication logs, or evidence of Field Use (as defined in our Refund Policy) for the duration of the applicable Statute of Limitations in the Customer’s jurisdiction. This retention is a "Legitimate Interest" bypass of standard deletion requests, ensuring that the Company maintains the evidentiary record necessary to defend against future lawsuits, chargeback disputes, or claims of product liability. Once the legal necessity for defense has expired, data is either permanently deleted or rendered fully anonymous for high-level business analytics.

Your Rights and How to Exercise Them

Depending on your jurisdiction, you may have certain rights with respect to your personal data, including the right to access the data we hold about you, request correction of inaccurate data, request deletion of personal data where permitted by law, restrict or object to certain processing, obtain a copy of your data in a structured, machine-readable format, and withdraw consent where processing is based on consent. To exercise any rights, contact us at saul.dist.individual@gmail.com and include sufficient information for us to verify your identity. We will respond to verified requests within a reasonable period, typically within thirty days unless a longer timeframe is permitted by applicable law. If you are located in the European Union, European Economic Area, or the United Kingdom and remain unsatisfied after contacting TreasureTrail, you may lodge a complaint with your local supervisory authority.

Fraud Prevention, Automated Processing and Profiling

To protect TreasureTrail and our customers we use automated tools and third-party services for fraud detection, transaction screening, and risk scoring. These systems may result in temporarily placing orders on hold, cancelling transactions flagged as high risk, or requesting additional verification. For marketing and analytics, we may use automated processing to build non-binding customer segments or profiles to serve relevant advertisements and offers; we do not make solely automated decisions that produce legal effects concerning you without human review. If you object to profiling for marketing purposes, contact us and we will provide options to limit or opt out where feasible.

Children’s Privacy

The Website and our services are intended for adults. We do not knowingly collect personal data from individuals under the age of eighteen. If we learn that we have collected personal information from a child in a manner inconsistent with this Policy, we will take reasonable steps to delete that information promptly. Orders should be placed by adults or by minors under the supervision of a parent or legal guardian in accordance with our Terms of Service.

Legal Requests and Law Enforcement

TreasureTrail may disclose personal data in response to lawful requests by government entities, law enforcement, or courts, or to comply with applicable laws, regulations, or legal processes. We will limit such disclosures to the minimum necessary and will seek to notify affected individuals unless prohibited by law.

Business Transfers and Corporate Changes

If TreasureTrail is involved in a merger, acquisition, reorganization, or sale of assets, personal data may be transferred to a successor entity or buyer as part of the transaction. In such an event, we will seek to ensure that the receiving entity processes personal data in a manner consistent with this Policy and applicable law, and we will provide notice where required.

Third-Party Links and Embedded Content

The Website may include links to third-party websites or embedded content. Third-party sites operate under their own privacy policies and practices, which we do not control. When you follow links to other sites, we encourage you to review their privacy notices; TreasureTrail is not responsible for those third parties’ actions or policies.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, services, or legal requirements. Material changes affecting your rights will be notified prominently on the Website or by email where appropriate. The latest version of this Policy, with its effective date, will be published on the Website. Continued use of the Website after such posting constitutes acceptance of the revised Policy.

Contact and Complaints

If you have questions about this Privacy Policy, wish to exercise your rights, or wish to lodge a complaint, contact us at saul.dist.individual@gmail.com. Please include sufficient information to help us verify your identity and process your request. If you are not satisfied with our response, you may escalate the matter to the relevant data protection authority in your jurisdiction.

Final Note and Recommendation

This Privacy Policy provides a robust, practical statement of TreasureTrail’s privacy practices in connection with our online store and related services. It is intended to be clear and enforceable and to align with the protections discussed in our Terms of Service. This document is not a substitute for legal advice; we recommend that you have this Policy reviewed by a lawyer licensed in Israel to confirm compliance with local law and to tailor any final adjustments to your operational specifics.